The world of
Every story has a beginning and ours took place in 2024.
We aim to grow into a global house for luxurious jewellery and innovative craftsmanship.
Innovation, Design & Luxury
Our aim is to bring to the audience an unparalleled jewellery shopping experience.
We bring on board designers and brands that promise innovation in design and a unique experience from their product.
M&I identifies and pair these pieces of art with a luxurious online shopping experience for customers across India and the globe.
From The Founder's Desk!
Jahnavi Batra began her journey into luxury several years ago, building prestigious brands like Dyson, Sheetal Batra and Cooke & Kelvey in India.
She most recently spent 4 years marketing & image building for Louis Vuitton.
The ideation for Merchandice came from an honest need and missing link from her own shopping experience.
Having studied at prestigious school’s like the National Institute of Fashion Technology, New Delhi & Harvard University, Cambridge - she aims to bring her knowledge into creating a jewellery shopping experience that is beyond the current scope.
Customer Care
Always there for you
Shipping & Returns
Hassle-free, for you
Gifting Concierge
Specialised Gifting &
Styling Services
White Glove Services
Secure deliveries for fine
jewellery